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CLT UPDATE
Wednesday, December 8, 2021

Petition Drives: An After-Action Analysis


Chip Ford's CLT Commentary

Far too many think running a statewide petition signatures drive is easy.  All they're aware of is that it's been done so many times before that it can't be all that hard.  Boy, they couldn't be more wrong.  It is the hardest thing I've ever done in my life — and I've got fourteen petition drives behind me accomplished over the past 36 years.  I don't want to ever be in charge of leading another in this lifetime or the next.  The fact is, only a rare few that start the petitioning marathon ever reach the finish line.


. . . If history is any guide, most of the 17 initiative petitions that the attorney general cleared to circulate will not succeed in garnering the signatures needed to move forward.  Over the past 20 years, no more than four citizen-sponsored initiatives have made it to the ballot in any election.  The vast majority of would-be ballot measures are derailed before they ever get to the voters.  Incredibly, in the 102 years since the right of initiative and referendum was added to the Massachusetts Constitution, only 84 citizen petitions were ultimately brought to a vote of the people — and only 38 were enacted....

The Boston Globe
Sunday, October 17, 2021
Why Beacon Hill resents ballot activists
By Jeff Jacoby


For over two years I'd been representing CLT in Massachusetts Fiscal Alliance's multi-state opposition alliance to stop Massachusetts from participating in the Transportation & Climate Initiative (TCI) multi-state compact to jointly raise the tax on gas and diesel fuels — aka, "Baker's Boondoggle."  On August 5 when informed that Paul Craney and MassFiscal had filed their petition to stop Massachusetts from joining TCI I told him via e-mail:

Great move Paul, quite a surprise this morning!

I’m sure you must know what you’re getting yourself into with a statewide petition drive or have a pretty good idea.  Have you ever been involved in one before?  If not, prepare to give up sleep for the duration of signature-collecting, the deliveries-and-pickups with municipal clerks, totaling the counts, and delivery to the SoS (and potential challenges before the state ballot law commission for months when you succeed), in both the initial round and the no-doubt subsequent round in the spring.  That is, of course, unless you’re using paid petitioners. (In the dozen or so I’ve been consumed by, I/we always depended entirely on volunteers.)

Don’t hesitate to call on me if I can be of any advice with this effort.  There’s not much if anything pertaining to statewide initiative, referendum, or constitutional amendment petitions drives I haven’t experienced over my 3-plus decades of activism even to winning on the ballot only to have the Legislature or courts ignore or overturn the results.

The first of many hurdles of course is AG Healey, though I can’t see on what grounds she can disqualify your petition not that this hasn’t inexplicably happened before, then it’s off to court next.

After deciding that a high-priced petition signature collection company was cost-prohibitive, MassFiscal decided to join up with Wendy Wakeman of the MassGOP, who was running the signature drives for two other petitions:  One for requiring Voter ID and the other for "Born Alive newborn protection."  This would be her first time running a statewide petition drive as well.  It was thought by both groups that there would be more strength in volunteer petitioner numbers by combining efforts.


. . . With the field of 2022 ballot questions whittled down to just three topics, voters have a clearer sense of which issues will generate substantial debate -- and even more spending -- over the next year.

The app-based driver ballot question will build on an intense and expensive campaign cycle in California, where Uber, Lyft and DoorDash last year collectively spent more than $200 million successfully advocating for a similar measure known as Proposition 22.

Those three companies and Instacart are funding the Coalition for Independent Work pushing the Massachusetts ballot question, which would declare all app-based drivers to be independent contractors and not employees ...

Both other campaigns that submitted signatures to Galvin's office used paid signature-gatherers.  [Massachusetts Package Store Association] Executive Director Robert Mellion said his group hired Signature Drive at a rate of $5 to $8 per signature, while the Coalition for Independent Work did not provide details about the paid vendor it used....

The dental benefits question seeks to apply a profit limit on dental insurance companies similar to those in place on medical insurers, according to Mouhab Rizkallah, chairman of the ballot question committee.

Rizkallah said the campaign paid more than $500,000 on signature-gatherers and submitted 104,000 validated signatures with Galvin's office.

State House News Service
Wednesday, December 1, 2021
Deadline Whittles Ballot Question Field to Three Campaigns
Voter ID, Happy Hour Initiatives Don't Make Cut


I warned Paul and Wendy to prepare for the most grueling, challenging ordeal of their lives; that once they took on leading a statewide petition drive, to succeed they would need to surrender every single bit of their lives for the next two or three months, if they were able to collect more than enough signatures to discourage a months-long signatures challenge at the end.  Days, nights, weekends, holidays, family- and life-events would all need to come to a screeching end, just working through them.  There would be no clocking in and clocking out, no time off.  There would not be a moment that belonged to them until the drive was over and the signatures were submitted, and every second of those months would demand their full attention and then some under the relentless pressure of a looming and immutable deadline.

On September 15 at 1:02 AM I sent this further warning to Paul Craney and Wendy Wakeman:

"For the record, I do worry about any petition succeeding with multiple petitions being presented simultaneously.  Holding a potential signer’s attention for that long will be daunting for all petitioners and petitions.  It’ll be interesting to see the results.  Maybe you’ve found a way to pull it off, and that’s my hope.

I included historical examples of both collecting signatures for only a single petition and why it's recommended, and what happens if you come close but don't quite make it, from CLT's and my past efforts:

A PROMISE TO KEEP: 5%
A Ballot Committee of Citizens for Limited Taxation & Government
September 11, 1997
*** Clarification of Policy ***

http://cltg.org/cltg/cltg97/cltgclarification.html

I recently received the following e-mail from one of our longstanding members and realize there might be some confusion among our membership.  The message follows:

Barbara,

I got your card which might be read as telling CLT people not to help other friendly groups.  Since there are so few of our type of people in Mass., it seems to be a mistake to tell the same group of people who will be getting signatures for terms limits and tax reduction not to help each petition drive.

My response follows:

The vote of the CLT&G board of directors was not to preclude individuals from doing as they see fit – after all, our members are volunteers, not employees we'd even consider ordering around.

It was to preserve CLT&G's resources and volunteers' efforts, and help insure our own success.

In 1996, while we were engaged in the petition drive to repeal the legislators' pay-grab, we started helping out a little with the Free the Pike and Auto Excise Tax Repeal drives.  Gradually we got pulled in more and more, almost without notice.  Before the filing deadline, we were providing more support than we could afford -- in fact we ended up picking up everyone else's petitions all across the state because they didn't have the manpower to retrieve their certified petitions themselves.

We also provided them with space at the malls where we'd reserved a table -- drawing criticism from some of the mall management for having more petitions there than we'd contracted with them to have, a minor violation of our agreement with the management.

Ever driven to Woronoco, Pittsfield, Peru or Florida, Massachusetts to pick up certified petitions from the town clerks?  Let me know if you'd like to in November and I'll arrange it!

Now if our purpose in this life was to run petition drives, that would be fine and well -- but we'd be charging what the professionals charge -- and we're talking hundreds of thousands of dollars per issue!  But we're not in it for that.  We're in it to win our issue, and we spend one hell of a lot of time and our members' money to succeed.

I got a call Friday from the Parental Rights Initiative.  They wanted to "pool our resources," "help each other out."  When I asked how many petitioners they had, I was told "about twenty"!  As in the past, we've found that, for too many, petitioning looks easy from arm's length -- and we've probably had something to do with that through our successes over the decades.  But too often, when the rubber meets the road, we get the inevitable calls to bail them out.  We thought it was only fair this time to let everyone know from the outset that those days have passed.

Petition drives are anything but easy.  We'll have our hands full again trying to be one of the groups that cross the finish line.  (In 1996, 18 petition drives were launched: two made it, and we were one of them, barely.)

If you want to help the others, you're of course perfectly free to do so.  But this time CLT&G will be focusing our members' resources and all our energy on succeeding with our own drive.  That elusive finish line is still quite a distance off!

I hope this helps you to understand our new position.

Chip Ford
Co-Director


A PROMISE TO KEEP: 5%
A Ballot Committee of Citizens for Limited Taxation & Government
*** Promise Update ***
Thursday, December 4, 1997

http://cltg.org/cltg/cltg97/cltg120497_3.html

Greetings activists on this glorious day of success!

Oh sure, if you read the newspapers or watch the TV news reports, the glass is half empty.  But our petition is alive, even if on life-support for now, and that is fantastic— especially if you were in that gloomy Newton Marriot conference room on Tuesday night, after we had counted all the signatures for a second time, and still came out with the same total:  644 short!

But first, there’s something extremely important that was utterly misreported in today’s Boston Herald and I want this cleared up immediately before any further confusion (and even damage!) is done.  It was a story titled "Term limits question axed, tax cut may not make ballot," by Carolyn Ryan and Maggie Mulvihill, they reported: ". . . [Jennifer] Peck said her group [CommFAST] hired organizers to gather signatures, as did Citizens for Limited Taxation [& Government] and proponents of a successful question to eliminate turnpike tolls."

That is a damnable lie and irresponsible journalism at its worst!  We have never hired paid petitioners or organizers.  Ever.  And both of them should well have known it.

Carolyn Ryan called back today in response to Barbara’s and my numerous calls to the Herald from its State House bureau all the way up the feeding chain to publisher Patrick Purcell.  Carolyn insisted she’d gotten her information from the State House News Service.  Barbara asked her to read it.  She started, stopped, and muttered ". . . oh, oh . . . ‘refuses to use paid petitioners . . ."

The Boston Herald will publish an apology tomorrow (Friday) along with Barbara’s letter to the editor.

But back to my tale of clutching victory from the jaws of defeat!

On election night 1994, in the Boston hotel room my Committee to Repeal the Mandatory Seat Belt Law shared with CLT (which was fighting the TEAM-sponsored Graduated Income Tax ballot questions) and LIMITS (which had its second term limits proposal on the ballot), I watched the returns as our repeal was falling to defeat.  An AP reporter came over and asked me if I was ready to concede the vote.  I replied, "Concede hell; I may be beaten, but I’ll never surrender."

That’s exactly how I again felt on Tuesday night—and we still had 19 hours of life remaining before the deadline with the Secretary of State!

So we scrambled, pulled out all the stops to find those 644-plus signatures.  I was positive we could find them—somehow; they were there—somewhere!

As soon as Barbara and I got back to my place, there were messages on my answering machine to return.  One was from Sue Dowd in Longmeadow reporting that the clerk there had called to tell her that her petition with 30 signatures had been certified; when was she coming to pick it up?  She asked me if our driver wasn’t going to pick it up, as we’d told her it would be.  The clerk had failed to give Sue’s petition to our driver as instructed by our Letter of Authorization carried by every driver!

The next message was from Bill McKibben, offering to drive anywhere we might need to send him the next day.  Bill left Wednesday morning for Longmeadow and returned with Sue’s 30 certified signatures.

We called all our drivers and coordinators and asked them to call every city and town hall in the state and ask, "Do you have any petitions still your possession?"  If yes, then "Do you have any letter ‘I’ petitions?"  I put out our "ALERT!" to the thousand or so of you who receive these Updates and asked that you to do the same.  It wasn’t long before the calls started coming in.

Anne Hilbert, our Weymouth coordinator, found 196 certified signatures "misplaced" and still in the Weymouth town clerk’s office and retrieved them.  Westminster admitted to still holding another 27 signatures (which were picked up by former state Rep. Bob Hawke and relayed to Chip Faulkner, who hit the road from his Wrentham home Wednesday morning and kept in touch with me by car-phone relaying with others as I dug up more petitions).  Rob Lamoureux, who provided Chip with the phone [I’ve got it here, Rob!], our Burlington coordinator, dug up another 37 from the Burlington town clerk, picked them up (making him late for work!), and relayed them to Faulkner.

57 good signatures were reported in New Bedford.  A call to Ann Perry sent her rushing to the city hall to claim them as a call came in from the Cape reporting 28 signatures in Yarmouth.  Norm Paley, our Plymouth County coordinator, jumped in his Land Rover and raced first to meet Ann Perry, then Harold Rusch, one of our Cape coordinators, then back to Boston to get the 88 signatures to us before the 5:00 PM deadline.  I got a call from Helen Hatch of Wakefield that she still had her certified petition with 12 signatures, which Barbara, Pat Warnock and I stopped by and picked up on our way into Boston.

Governor Cellucci’s and Treasurer Malone’s campaigns, and Marc DeCoursey of the Republican State Committee, called us and offered to help, then began calling all the city and town clerks’ offices too.  Tom Valle of the Cellucci campaign provided us with two drivers who raced out to Framingham and Lowell to grab a few more "misplaced" petitions.  (Three of Joe Malone’s guys came up to the CLT&G office and helped us mule the boxes of petitions over to the Secretary of State’s office as well, and Joe met us there when we arrived for a brief congratulations.)  By mid-afternoon many of the clerks complained that they were going crazy with all the calls coming in looking for "misplaced" letter "I" petitions!

When the mail arrived, in it was our self-addressed stamped envelopes from the clerks in the small towns in the western part of the state: 91 signatures from Belchertown, 47 from Pittsfield, a small handful more from Russell, Southwick, Granville and Goshen.

When Chip Faulkner got back into the office, he called the Secretary of State’s Elections Division, asked, and discovered we had 161 certified signatures sitting there that people had mailed directly to the Secretary!

Those signatures put us at 115 certified signatures OVER the requirement—miraculously *WE * HAD * MADE * IT!*

And today, the Secretary of State’s Elections Division officially announced that we have made it—by 117 signatures!

[In today’s mail we received 31 more certified signatures in our self-addressed stamped envelope from the Brimfield town clerk.  They arrived too late to be of any use.]

Miraculously—and with a lot of help way above and beyond the call of duty!—our dedicated volunteers pulled this one off in the 11th hour and fifty-five minutes!

But this was only the first battle in what is now, unfortunately of necessity, a drawn-out war.  Today the Tax Equity Alliance of Massachusetts (TEAM, aka "Tax Everything and More") and the Massachusetts Teachers Association ("More is Never Enough") announced their challenge of our signatures—hoping to do by technicality what they know they can’t do through persuasion if we get on the ballot: defeat the peoples’ initiative.  I’m only surprised that the League of Women Vultures didn’t also join in with the usual suspects!

Oh but for just a couple thousand more signatures and this could have been avoided—but that was not to be, and we should be grateful we’re still alive to fight the next battle.  But this defense and our likely counter-challenge, we expect, will cost us tens if not hundreds of thousands of dollars which we do not have just for the legal assistance and expenses.  And it’s going to tie us up for months when we could have been doing something more productive (like anything).  For us, the petition drive is far from over; we have just survived the first gauntlet.

But, assuming we can raise the funds for a respectable defense, it can certainly be done, as it has many times before.

CLT survived signature challenges in 1979-80 to both the Proposition 2½ initiative for a law, and a Prop 2½ constitutional amendment, because we got so few signatures on each that it was challengeable—which was when we learned the hard way the risk of attempting to carry two petitions at the same time, and why we NEVER have since.

The constitutional amendment, like term limits in 1992, was killed by the Legislature in their constitutional convention, so we had to settle for the statute, which still stands because we are ever vigilant in its defense.

Opponents of rent control were challenged in 1993-94, and Denise Jilson and her folks were still able to come up with sufficient signatures to make it to the ballot—where rent control was repealed by the voters.  (The challenges and legal expenses cost them about $200,000 and took flat-out work from December through May—just so you are aware of and keep all these costs in perspective.)

The Fair Ballot Access Committee fell just short of the required number of signatures, challenged, and recovered enough signatures that city and town clerks had disqualified to make it onto the 1990 ballot and the voters adopted it.  We have that law to thank for the 8½" x 14" petitions we all just carried around instead of those god-awful oversize petitions we used to have to cart about, and for now being able to copy petitions; not allowed before this law was approved.

It really is too bad that we couldn’t have picked up just another 2,000 signatures and made all of this unnecessary.  But we didn’t.  The upside is, I’ll bet that in the future NOBODY will ever take it for granted that "someone else will do it," or "why worry, they always pull it off."  Or bite off more than they can chew.

And just think . . . every signature collected by those of you who took an active role in this effort was one of the signatures that put us over the top and gave us this incredible success!

Good job, and thanks again for being an important part of this most amazing resurrection in state petition drive history!

Chip Ford—

PS—From Barbara Anderson

I should send this myself but I’m too exhausted to make the effort, so I’m asking Chip to send it without changing a word.

Richard Friedman sent a message congratulating us and stating that some people would have given in to despair on Tuesday night when they were 644 down, instead of going out and finding enough missing signatures the next day.  I want you to know, I considered this.  I don’t think it even crossed Chip Ford’s mind.

And now, reading about our premature death in this morning’s papers, I’m mad as hell and almost as determined as he is that we will get to that ballot if we have to crawl there over the bodies of the entire Massachusetts Teachers Association.  Thanks to everyone who helped, and everyone who will.

Barbara—


Paul Craney and the MassFiscal team, and MassGOP's Wendy Wakeman and her team of Republican activists, did an admirable job for first time statewide petition drive organizers recruiting and motivating volunteer petitioners across the state, managing the demanding logistics required, and provided a strong attempt to collect the required 80,239 certified signatures for three separate petitions.  I'd give them an "excellent" ranking if sufficient signatures had been submitted — I know their best efforts were expended throughout the ordeal.

Wendy and I spoke frequently so I could advise and encourage her when she needed it the most — as only someone who's been through that hell possibly can.  I told her to not worry about the accumulating numbers, they won't be accurate anyway.  Just keep running scared all the way to the end, give it your all until it's over.  I'm always reminded of the line in the old Kenny Rogers song, The Gambler"You never count your money, When you're sitting at the table. There'll be time enough for countin',  When the dealing's done."

Ultimately Wendy told me the totals fell short in the end:

Stop the TCI Gas Tax:  Approximately 48,000 certified signatures (none submitted to the SoS)

Voter ID:  56,694 certified signatures

Born Alive:  75,259 certified signatures

All those signatures were collected by volunteer petitioners.  None of them was paid a cent.

By comparison, according to a State House News Service report on December 1, of the three petitions that submitted enough signatures to qualify to move ahead toward the ballot:

•  The Massachusetts Package Store Association hired Signature Drive at a rate of $5 to $8 per signature for its petition (which would double the number of alcohol licenses a single company could hold).

•  The Committee on Dental Insurance Quality (which would apply a profit limit on dental insurance companies) paid more than $500,000 on signature-gatherers.

•  The Coalition for Independent Work (Uber, Lyft, DoorDash) did not provide details about the paid vendor it used, but spent more than $200 million in California last year successfully advocating for a similar measure known as Proposition 22.

More and more it appears that petition drives that succeed today are sponsored by either big business interests with deep pockets which hope to personally profit or big unions (especially teachers and public employees) with deep pockets which also hope to personally profit.

But there have been other changes, a gradual evolution that has increasingly hobbled citizen-initiated grassroots petition drives.

In past efforts the center of our successes was setting up tables in dozens of malls around the state for a number of weekends, where the signature traffic came to our tables to sign on.  The Wuhan Chinese Pandemic put an end to that practice until it goes away, if it ever does.

The abundance of local talk radio was always a major asset to those grassroots efforts, but today that is a shadow of what it once was.  (Thank you Howie Carr, an exception that mattered.)

Local newspapers once reported on petition drive efforts in their area, and the issues in detail.  With acquisitions by national newspaper conglomerates, belt-tightening to cut costs, and reductions of local news staff most of their readership is uninformed of the signature gathering in their localities or the issues presented.

An overall political apathy if not a sense of defeatism seems to permeate the electorate more today than in the past.

Nonetheless our efforts provided some comforting success.  Remember, it was the week when all petitions were delivered to city registrars of voters and town clerks for signature certification that the threat of the Transportation & Climate Initiative imploded.  TCI surprisingly collapsed with the abrupt withdrawal of Connecticut, Massachusetts and Rhode Island within days of each other that week.

In a news release sent out on December 2 by the Massachusetts GOP "regarding ballot initiative projects" Chairman Jim Lyons stated:  “The outreach work that everybody put in will serve us well in 2022 and beyond.  Despite coming up short during the tight signature collection timeframe, the feedback we received on the ground was incredible, and you can be certain that both of these causes will be taken up again enthusiastically in the future."  Let's hope the opposition party to the ruling "progressive" Democrats can build on that.


Lessons Learned:

•  First and foremost, I continue to contend that only a single petition on one issue should be presented by a volunteer petitioner.  Offering more than one issue to a potential signer on the street dilutes the effort of all and encourages the frustrating "No thanks, I'm all set" response.

The economy of scale was certainly a benefit when delivering tens of thousands of sheets for three separate petitions to city registrars of voters and town clerks across the state's 351 cities and towns within its fourteen counties.  It was a benefit when volunteer "sweep" drivers were able to pick up all petitions in the clerks' possession for each of the three separate questions, instead of needing to send out three different drivers for three separate pick-ups at each city and town hall.

•  Before deciding to pursue the herculean months-long effort required for a successful petition drive a muscular infrastructure needs to first be in place and ready to hit the ground running.  If those mechanics and logistics are prepared, then and only then — file the paperwork with the attorney general's office to go forward.

I was gratified to be able to provide my experience and advice from afar and to participate by providing you and other CLT members with petitions and instructions on petitioning as part of this effort.  I was also most grateful for not having the responsibility and burden of executing even one of the petition drives!  Like all of us, I wish the results had turned out better I hate not succeeding to reach the goal in these pursuits more than anything (as you read above).

Thank you for all you did and however much you were able to assist.  If nothing else, the denizens in the State House atop Beacon Hill know the natives are still down here, and are growing more restless.

Chip Ford
Executive Director


NOTE: In accordance with Title 17 U.S.C. section 107, this material is distributed without profit or payment to those who have expressed a prior interest in receiving this information for non-profit research and educational purposes only. For more information go to: http://www.law.cornell.edu/uscode/17/107.shtml


Citizens for Limited Taxation    PO Box 1147    Marblehead, MA 01945    (781) 639-9709

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