In his day, Jerry Williams wasn't just Boston radio.
He was talk radio, period. Larry King
used to call him for career advice. When Howard Stern was an undergrad at BU, he listened
to Jerry on 'BZ. The late Paul Tsongas, who first heard him on WMEX in the '50s, used to
speak of the former Gerald Jacoby with awe in his voice. Even Jerry's arch-nemesis, Pee
Wee Dukakis, was a listener going all the way back to his college days at Swarthmore. That
was "back in 1953," the Duke once told the Dean, mostly, I suspect, to give
Jerry the needle about something that's been bothering him for quite some time now. His
age.
So now, at 75 -- are you grimacing,
Jerry? -- the dean is wrapping it up at WRKO and attention must be paid, as Arthur Miller
would say. Jerry and I have had our ups and downs over the years, mostly downs lately. As
a matter of fact, I don't think he's speaking to me now, but I could be mistaken.
But he did give me my start in the biz,
back at the Democratic convention in Atlanta in '88. Peachtree Street was crawling with
payroll patriots from Boston, many more than could be listed in a week's worth of columns.
So every afternoon, Jerry would have me on the show for a while, reciting names and
salaries of the Hotlanta Hackerama. And I thought nothing more of it until I got back to
Boston and was approached by a young Dukakoid delegate and Mike Connolly coatholder named
Marty Meehan - yes, that Marty Meehan.
"Thanks a lot," he said,
"for mentioning me and my salary."
Marty, I said, you got left on the
cutting-room floor. You didn't even make the column. "The column?" he said.
"I'm talking about the radio."
So who cares, Marty?
"Who cares? Don't you understand?
Everybody in Lowell listens to Jerry Williams!" Not just Lowell either. Remember
Jerry doing nights on 'BZ during Vietnam and Watergate? The hardhat brigade of 1970? That
clear-channel 50,000-watt signal went into 38 states, at a time when people still listened
to AM radio at night. Back in the final days of the 1972 Watergate campaign, when you
heard on the network news that George McGovern was playing tapes of a weeping Vietnam vet
that he'd been given by "a Boston radio talk-show host," you didn't think Larry
Glick or Guy Mainella. A decade ago, when Jerry was grinding Dukakis into the dust (with a
little help from Barbara Anderson and me), he was so big that the Globe even ran a series
-- not a story, but a series -- about him. It was a very objective look at the talk-radio
phenomenon, as you could tell from its title.
Poisoned Politics.
In the next few days, some sanctimonious
gasbag will blame Jerry's decline and fall on the sex survey he did every June at the end
of the spring ratings book. But hey, it's all about entertainment. That's the nature of
the medium.
And the reality is, it's a young man's
game. Jerry used to say a four-hour talk shift was a physical chore, and he's right. It's
like being a starting pitcher in baseball. Some days you have stuff and some days you
don't, and most of the time you don't know until you step onto the mound.
Jerry was the radio equivalent of Cy
Young. On 'MEX, he used to get calls from James Michael Curley. He had Malcolm X on all
the time. Not bad for a guy who started out just after World War II in Bristol, Va.,
playing Kitty Wells' new 45 -- "Dust on the Bible."
Yeah, the act wore thin the last few
years. It's hard to be Vox Populi when you're trying to call in markers from Bob Crane and
Joe Malone. And how many times can you hear Ralph Nader, Famous Amos and Grace, Queen of
the Cockamamies? It's been a long goodbye, from PM drive to middays to weekends. You have
to hope he doesn't now descend into a Bill Marlowe-like twilight, moving to ever weaker
signals in ever more obscure time slots.
What else can I say, Jerry, except that
you were a great teacher, and as for all the tricks you showed me, well, I'm sure as hell
not passing them on to the next generation, certainly not to some ambitious young kid,
lest they come back to be thrown back in my face someday, if you get my drift.
He's getting out of the business.
Jerry Williams, not a bad guy.